Dominos Pizza in the Netherlands is making an effort to be more eco friendly by switching to 100% electric scooters. The only drawback is the they are completely silent which poses a safety hazard.
Dominos marketing team in the Netherlands, lead by manager Carolien ten Cate, came up with am ingenius way to improve road safety and incorporate road safety. The scooters are all fitted with speakers that play human made engine sounds as their delivery scooters whiz around the cities.
As you can probably make out the guy is making car noises and intermittently saying dominos! Pizza! and it also say lekker which is Dutch for nice/delicious/tasty. Great subliminal messaging.
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